AIESEC is a global, non-political, independent, not-for-profit organisation spanning 126 countries and territories including Vietnam. Every aspect of AIESEC’s operations are managed by students and recent graduates. With the two Exchange Programmes, the Global Volunteer Programme and Global Internship Programme, AIESEC in Vietnam attract 500-700 students going exchange to this country every year. Still, the organization aims to be well recognized all over the world in order to encourage international friends come to explore Vietnam.

 

The logo is expected to be friendly-and-Vietnamese looking. Originally the design is developed based on the combination of the national typeface and Vietnamese traditional icons, non la (leaf hat) and rice. Without capitalization, all the letters help the visual identity to accomplish a friendlier approach and to create a stronger emotional bond and connection between the organization branding and its audience. 

 

VIETNAM ƠI!
“Ơi” is the endearing “Hey” of Vietnamese people for greetings and calling for attention. World ơi, we are waiting for you to unveil Vietnam’s true beauty!